Communications and Marketing

Communications and Marketing

Harness the Power of Marketing and Advertising

Advertising truly is powerful. It inspires people to go places they’d never think to go, to believe ideas that might otherwise never occur to them; to purchase products and services they never before considered. When you think of powerful brands you think of Walmart, Nike, Coca-Cola, CNN and McDonald’s just to name a few. What makes them powerful? Through focused, precise messages that repeatedly inform their target audience of the value inherent in an idea, product or service.

Jack Nathan Health has developed a comprehensive marketing program to help build awareness of The Clinic and drive more traffic and patients through your doors. This section showcases a comprehensive mix of marketing tools and tactics available and how to use them effectively to meet your objectives.

Plan to Succeed

The Jack Nathan Health team is here to help you every step of the way. The key to good planning is timing. Start well in advance and you will have the time to take advantage of new opportunities in your market. In the pages that follow, you will find a range of marketing materials that will help you meet your goals, on time and on budget.

Each Clinic and each market is different which means you require the “right mix” of marketing tactics to reach your target audience. Your Jack Nathan Health account manager will follow-up with you directly to learn more about your goals and to finalize a marketing plan for your Clinic.

Aim to make each marketing program better & better

After you have launched a marketing program, the process of making your next program better begins! It’s important to evaluate every marketing programto find out what worked, what didn’t and why. Remember to ask your patients “how did you hear about us”, “what do you like about The Clinic”, “what don’t you like about The Clinic”.
And, one of the most important questions to ask “would you refer family and friends to us?”.

Including your own Clinic Associates in the evaluation phase is critical too. They are the first ones to greet your patients and there is no doubt that they get feedback directly from new and repeat patients.

Branding & Consistency is the Key to Success

Ensuring that we have a consistent message across the country and in every Clinic is
critical to our business success.
The marketing elements included in this package have been carefully planned and designed.
At no time is itacceptable for hand-written or hand-made signs to be on public display in The Clinic.

If you need a customized sign, flyer, insert or a customized ad for a specific event, please contact
your Jack Nathan Health account manager.

We will work directly with you to ensure The Clinic brand and message is consistent across all your
marketing programs in your community.

Marketing Services Include:

• Pedestal Stands and Poster Inserts

• Unaddressed Mailers

• Bagstuffers

• Local Newspaper Advertising

• Outdoor Banners

• Road Signs

• Express Pager Technology Program

If you have any questions or would like to request a marketing catalogue please contact accounts management at This e-mail address is being protected from spambots. You need JavaScript enabled to view it.



	
		

												
				
			
												
				
			
												
				
			
												
				
			
												
				
			
					
				
Bagstuffer Back Sample
Bagstuffer Front Sample
Pedestal Stand and Inserts Sample
Unaddressed Mailers Sample & Banner Sample
Newspaper Ad.